Faith In Your Story

In the book Whoever Tells the Best Story Wins, Annette Simmons writes:

People don’t want more information.
They are up to their eyeballs in information.
They want faith – faith in you, your goals, your success, in the story you tell.

If that’s true, and I think it is, what does it say about what you’re doing?  About how you should try to lead, to achieve your goals, to help other people realize their dreams?