Just read a great book called, Chasing Cool. Thought I’d share a few ideas from it and process them out loud …
Antonio Bertone, the global director of brand management at Puma, “All our creative is driven in-house. We just understand our brand better than anyone else could… If a brand is going to be successful, it’s going to come down to the people inside the company.” (55)
What do you think about this? In a church culture where so many use videos sold on web sites or use series from churches that sell or (preferably) give their away… does that help or hurt the potential for success for the church using it? Sure, it’s typically better quality than what that church can produce, and it’s even possible that the church using it simply cannot produce their own stuff. But does using “outside” creativity confuse the “brand” of that church? Does it risk the possibility of not connecting, or even putting-off people in that church?
What do you think?