Great Post on Unconvential Strategy

I totally appreciate Mark Batterson’s post on “The Upside of Inexperience,” and the second half of it totally applies to what we’re doing here on the Vegas Strip.

If you don’t want to click the link, here’s my favorite part of what Mark wrote:

This week I read about a fascinating study done by political scientist Ivan Arreguin-Toft. He surveyed every war fought in the past two hundred years between strong and weak combatants. The Goliaths won 71.5% of the time. But when the Davids chose an unconventional strategy, their winning percentage was 63.6%. In other words, when Davids decide that they aren’t going to play on Goliaths terms, they win two-thirds of the time.

So how do you fight in unconventional terms if you are a David? Sometimes it’s substituting effort for ability. Davids need to work harder than Goliaths. Sometimes its doing something in a new way. But the bottom line is this: you cannot fight Goliath on Goliath’s terms or you will lose. You have to change the rules. You have to get unconventional.